We are very happy to announce Fiona Green, co-founder of sports consultancy Winners, will be addressing the futsal community at the Futsal Insights Conference in Manchester on March 2nd. She will discuss tools and principles futsal organisations can apply to build relationships with key stakeholders to increase their fan base, participation, sponsorships and engagement. This will be specifically tailored to the scale and available resources in futsal to support establishing a sustainable business model.
Fiona is a leading sports marketing expert, having over 30 years of experience in the field, both in the U.K. and abroad. Her company Winners has a proven record of helping sports organisations increase revenue, participation and fan engagement.
As well as working with well known names such as UEFA and Team Sky, they also work with much smaller rights owners and national governing bodies applying the same principles behind the success of Amazon, Netflix and Spotify but framed for the needs of the individual organisation.
It is certain to be an engaging talk from someone who is a sought-after conference speaker across the world. Further, she is a published author with her book “Winning with Data: CRM and Analytics for the Business of Sports” receiving praise from sport industry leaders including the President of US Soccer.
Futsal Insights co-founder Doug Reed commented “I came across some very interesting findings on participation and its link with fan loyalty from work Winners had carried out for UEFA during my research for a masters thesis on increasing interest in futsal competitions. I was very keen to get Fiona at the conference as she will provide access to knowledge that is used at the highest level in the world of sport, providing a unique opportunity for the futsal community.”
Fiona joins Leicester Riders Chairman and Leicester Arena Director Kevin Routledge as the first two speakers to be announced and there will be more revealed very soon so stay tuned to our social media accounts. Tickets are on sale now with early bird offers still available.